Seaside Equity Partners Announces Sale of PebbleTec

November 11, 2021

San Diego, CA – Seaside Equity Partners, LLC (“Seaside”), a growth-oriented and operationally focused private equity firm focused on investing in the Western U.S., is pleased to announce it has completed the sale of Pebble Technology International®, (“PebbleTec” or the “Company”), to Oldcastle APG, a CRH Company (LSE: CRH, ISE: CRG, NYSE: CRH).  Terms of the sale were not disclosed.

Seaside partnered with management in 2018 and worked together to successfully develop and execute upon numerous strategic and transformative initiatives.  During this time, the PebbleTec team enhanced its overall infrastructure through investments in human capital, technology, reporting, geographic and product expansion, all contributing to driving meaningful growth. 

“I would like to thank Seaside for being a great and reliable partner and we are very excited about the combination of Oldcastle APG and PebbleTec. Oldcastle APG represents a committed, long-term owner that has tremendous resources and capabilities to advance our long-term value proposition and continued success,” said Brian Hollrah, President of PebbleTec.

“Our investment with PebbleTec was highly compatible with Seaside’s targeted profile and process, allowing for a growth-oriented and operationally focused partnership with management. The team at PebbleTec is truly exemplary and deserves an enormous amount of credit for this outstanding performance,” said Andrew Thompson, Managing Partner at Seaside.

TM Capital served as the exclusive financial advisor to PebbleTec on the transaction.

About PebbleTec

Pebble Technology International is the category defining leader in aggregate swimming pool finishes. The company offers a variety of unique and proprietary finishes, characterized by high quality, performance, innovation, and aesthetics. With a history dating back to the 1980s, PebbleTec is headquartered in Scottsdale, Arizona and operates out of five locations across the U.S.

For additional information on PebbleTec, see

About Oldcastle APG

Oldcastle APG, a CRH Company, is a leading provider of outdoor living and building materials, with industry-leading positions in hardscapes, concrete masonry, bagged dry mixes, lawn and garden, and composite decking. Oldcastle APG’s brand portfolio includes Belgard hardscapes, Echelon masonry, Sakrete and Amerimix packaged products, as well as MoistureShield composite decking.

For additional information on Oldcastle APG, see

About CRH

CRH (LSE: CRH, ISE: CRG, NYSE: CRH) is the leading building materials business in the world, operating in 29 countries. It is the largest building materials business in North America and Europe and also has regional positions in Asia. CRH manufactures and supplies a range of integrated building materials, products and innovative solutions. A Fortune 500 company, CRH is a constituent member of the FTSE 100 Index, the EURO STOXX 50 Index, the ISEQ 20 and the Dow Jones Sustainability Index (DJSI) Europe.

About Seaside Equity Partners

Seaside Equity Partners is a growth-oriented and operationally focused private equity firm based in San Diego, CA. The firm seeks to provide capital, resources and strategic support to leading mission critical services businesses that are headquartered in the Western United States. Seaside is currently investing out of a $160 million investment vehicle that closed in February 2021, which focuses on partnering with founder, family, and entrepreneur-owned businesses.

For additional information on Seaside Equity Partners, see


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